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Sales & Marketing Strategy

Marketing Strategy for International Businesses

A successful business depends on how it takes advantage of global market opportunities and challenges and simultaneously develop effective international marketing strategies.


This course focuses on major issues associated with international marketing. In this course, you will gain an understanding of the importance of global and international marketing, motives to internationalisation, the strategic implications of segmentation, targeting, and positioning, the influence of macro-environment on market selection, alternative market-entry strategies, financial, and organisational issues involved in international marketing.

Leadership Development Consulting Services

Marketing Management in the Digital Economy

In this training course, we focus on the fundamentals of digital marketing and marketing strategies as well as tactics required to explore the fast-paced evolution of marketing strategy.

This course will familiarise you with internet marketing methods and practices from exploring the latest emerging commerce and social media technologies through the creation of traffic through all digital media.

It will help you discover how these methods can be incorporated into existing marketing strategies; this course will cover all these aspects. Besides, you will get the opportunity to learn how to redefine the classic tool of marketing combination of 4 P’s (price, place, product, and promotion) to transform your marketing execution plan.

After studying this course, you will be equipped with the marketing knowledge and practical applications necessary to launch successful digital marketing which aligns with consumer behaviour.

The Customer-focused Strategic Marketing Plan

To excel in the customer-focused marketing plan, employees in businesses should focus on unique customer behaviour, needs, and desires by customer segment.

This course is designed to support sales and marketing managers, territory and key account sales representatives, inside and outside sales representatives and sales support team members to help participants learn about customer needs and preferences.

It also encourages participants to build relationships with customers and continue to improve in service recovery to ensure avoiding the occurrence of errors and guaranteeing long-standing business success.

This course uses a combination of interactive techniques, such as case studies, videos, role-plays, individual exercises and brief presentations by the participants.

Fundamentals of Marketing

Overall, this course aims to provide participants with the necessary skills needed to make them well-rounded marketers and get them started on their marketing journey.

Additionally, participants will learn how to utilise the 4 P’s of the marketing mix (Product, Price, Place, and Promotion) and proven techniques and methods to avoid common marketing mistakes in most businesses.

This course also aims at assisting participants in analysing markets and evaluating customer needs, wants, and preferences (NWP).

Finally, the course will cover how to implement the right approach effectively to meet the unique company needs. The course uses several exercises and case studies followed by self-presentation.

Customer Focused Selling Strategies

More marketers are shifting their approaches to include customer-focused marketing as a way to reach brand goals and grow business.

In this training course, participants will learn how to develop a powerful customer-focused marketing strategy without compromising their business objectives and values.

This course offers a solid foundation for building a result-oriented marketing strategy. Participants will get the opportunity to discover customer-oriented strategies, communication skills, persuasion strategies, and negotiation techniques.

They will also learn how to overcome objections, close sales, and improve customer service to compete effectively against their competitors.

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